Scaling your CTV campaigns starts with good data.

Overcome walled gardens, fragmented viewership, opaque performance reports. Measure, forecast, optimize performance, and grow revenue by combining deterministic attribution, standardizing data, lift analysis, and media mix modeling into one, unified platform.

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Optimize for Revenue, Not Just Views

Shift from traditional metrics to revenue-focused outcomes. Our AI Media Buyer provides deterministic attribution and machine learning optimization, ensuring your CTV ads drive actual sales, unaffected by cookie depreciation.

Insight into Every Ad Play

Uncover how each CTV ad performs, connecting content with viewer behavior to refine targeting and increase engagement. Daypart.ai’s analytics illuminate the path from ad exposure to purchase, optimizing your media spend.

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Pinpoint Effective Strategies

Identify which ads, channels, geos, and 1st party user data drive listener action after your CTV ads play. Daypart then recommends optimizations to your campaign and retargeting layers with these data points in mind.

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Quantify The Actual Impact

Identify inefficient spend across channels and regions that consistently drives unqualified, and spam traffic and allocate budget towards channels that are actually proven to drive revenue.

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