How We Handle User Data + Privacy

Last updated: June 27, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.
App refers to our Shopify application that enables integration of The Trade Desk advertising pixel.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Daypart AI LLC, 9002 Bubbling Springs Trl Austin, TX 78729.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: Delaware, United States
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Merchant refers to the Shopify store owner who installs and uses our App.
Personal Data is any information that relates to an identified or identifiable individual.
Pixel or Tracking Pixel refers to The Trade Desk advertising pixel code that our App helps Merchants implement on their stores.
Service refers to the App and related services.
Service Provider means any natural or legal person who processes the data on behalf of the Company, including The Trade Desk and other third-party companies or individuals employed by the Company to facilitate the Service.
Store Visitor refers to individuals who visit Merchant stores where our App has been installed.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Data Collection Through Our App

Information We Collect from Merchants

When Merchants use our App, we may collect:

Shopify store information and configuration data necessary for pixel implementation1
Contact information including email address and store details1
Usage data related to how the App is configured and used1

Information Collected Through The Trade Desk Pixel

Our App facilitates the placement of The Trade Desk advertising pixel on Merchant stores. Once implemented, this pixel may collect information about Store Visitors including:

Device information (IP address, browser type, device identifiers)2
Browsing behavior and page interactions2
Referral sources and navigation patterns2
Technical data such as screen resolution and browser settings2

Important Note: While our App has the technical capability to access customer data through Shopify's API scopes, we do not actively collect, process, or store customer personal information for our own purposes. Our App's primary function is to facilitate proper pixel implementation for advertising measurement and optimization1 3.

How We Use Information

Merchant Information

We use Merchant information to:

Provide and maintain our App services1
Configure and implement The Trade Desk pixel correctly
Provide technical support and troubleshooting
Communicate about service updates and functionality
Comply with legal obligations and enforce our agreements

Store Visitor Information (via Pixel)

Information collected through The Trade Desk pixel is used by The Trade Desk and advertising partners for:

Measuring advertising campaign effectiveness2
Audience segmentation and targeting optimization2
Cross-device identification for advertising purposes2
Frequency capping to limit repeated ad exposure2

Data Sharing and Disclosure

Service Providers

We share Merchant information with Service Providers who assist us in:

Hosting and maintaining our App infrastructure
Providing customer support services
Analytics and performance monitoring (in aggregated, non-personally identifiable form)

The Trade Desk Integration

Store Visitor information collected through the pixel is automatically shared with The Trade Desk in accordance with their privacy policy2. The Trade Desk acts as an independent data controller for this information and has their own privacy practices and opt-out mechanisms.

Legal Requirements

We may disclose information when required by law, court order, or government request, or to protect our rights, property, or safety.

Data Retention

Merchant Data: We retain Merchant account information for as long as the App is installed and for a reasonable period afterward to provide support and comply with legal obligations.
Usage Data: Technical usage data is retained for up to 24 months for service improvement purposes.
Pixel Data: Information collected through The Trade Desk pixel is subject to The Trade Desk's retention policies, typically up to 18 months2.

Third-Party Advertising and Tracking

Our App enables the use of The Trade Desk's advertising technology, which:

Uses cookies and similar tracking technologies2
May engage in cross-site tracking for advertising purposes2
Participates in real-time bidding for ad placements2
May share data with other advertising partners and demand-side platforms2

Store Visitors can opt out of The Trade Desk's data collection by visiting: https://www.adsrvr.org/

Your Rights and Choices

For Merchants

Access: Request information about what personal data we hold about you
Correction: Request correction of inaccurate personal data
Deletion: Request deletion of your personal data (subject to legal retention requirements)
Portability: Request a copy of your data in a structured format

For Store Visitors

Opt-out: Opt out of The Trade Desk pixel tracking through their opt-out mechanism
Cookie Control: Manage cookies through your browser settings
Do Not Track: We honor Do Not Track signals where technically feasible

Mandatory Compliance Webhooks

In accordance with Shopify's requirements, our App implements mandatory compliance webhooks to handle data subject requests4 5:

customers/data_request: When a customer requests their data, we provide any relevant information we may have collected
customers/redact: When a customer requests data deletion, we delete any personal information in our systems
shop/redact: When a Merchant uninstalls our App, we delete associated store data within 48 hours

International Data Transfers

Information may be transferred to and processed in countries other than your residence. We ensure appropriate safeguards are in place for such transfers, including:

Standard contractual clauses with service providers
Adequacy decisions from relevant authorities where applicable
Other legally recognized transfer mechanisms

Security Measures

We implement appropriate technical and organizational security measures to protect personal information, including:

Encryption of data in transit and at rest
Access controls and authentication requirements
Regular security assessments and updates
Incident response procedures

Children's Privacy

Our Service is not intended for individuals under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we take steps to delete the information promptly.

California Privacy Rights

For California residents, you have specific rights under the California Consumer Privacy Act (CCPA):

Right to Know

You may request information about:

Categories of personal information we collect
Sources of personal information
Business purposes for collection
Categories of third parties with whom we share information
Specific pieces of personal information we hold about you

Right to Delete

You may request deletion of personal information, subject to certain exceptions for legal compliance and legitimate business needs.

Right to Opt-Out

You have the right to opt out of the "sale" of personal information. While we do not directly sell personal information, the pixel implementation may involve data sharing that could be considered a "sale" under CCPA. You can opt out through The Trade Desk's opt-out mechanism.

Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us at robot@daypart.ai.

European Union Rights

For EU residents under GDPR, you have additional rights including:

Right to rectification of inaccurate data
Right to restrict processing under certain circumstances
Right to data portability
Right to object to processing based on legitimate interests

Updates to This Policy

We may update this Privacy Policy periodically. We will notify Merchants of material changes through the App interface or email. Changes become effective when posted, and continued use constitutes acceptance of the updated policy.

Contact Information

For questions about this Privacy Policy or our privacy practices, contact us at:

Email: robot@daypart.ai
Address: Daypart AI LLC, 9002 Bubbling Springs Trl Austin, TX 78729

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