Collect data from your client’s ad channels, CRM, website analytics, and e-comm provider in one platform.
Capture every interaction, from the first ad impression to the final sale and turn it into a first-party dataset you can analyze.
Apply multi-touch, single-touch, and machine learning attribution models to precisely trace client sales back to specific campaigns, down to the ad.
Use control groups vs. experimental groups to see which advertising channel has the most incremental lift on client goals.
Leverage machine learning and first party data to measure the influence of hard-to-track channels and offline activity.
Forecast future marketing performance and align your ads towards revenue goals and CPMs that are actually beneficial to your clients
Identify inefficient spend across channels that consistently drives SMB, unqualified, and spam traffic and allocate budget towards channels that are actually proven to drive revenue.
Target the most effective regions for client campaigns using in-depth, data-driven geo-analysis to increase client pipeline and conversions.
