Link data from your CRM, ABM Platform, Ad channels, marketing automations.
Collect website, ad, conversion data, from first impression to the closed/won, and turn it into a first-party dataset you can analyze.
Map every touchpoint no matter the channel media mix modeling and machine learning models backed by deterministic attribution.
Conduct sales lift analysis to discern the true impact of each marketing initiative and see the difference between correlation and actual sales causation.
Measure the actual influence of hard-to-track channels with machine learning algorithms and first-party data.
Forecast future marketing performance and align your ads towards revenue goals to reduce CAC & drive revenue.
Identify inefficient spend across channels that consistently drives SMB, unqualified, and spam traffic and allocate budget towards channels that are actually proven to drive revenue.
Target geos based on concrete data insights to ensure ad messages are placed where they'll yield the most significant incremental sales.
