For DTC Brands

89% of DTC brands feel pressured to prove ROAS.
Only 29% trust they can do it.

Data silos, manual sales data upload & integrations, and insufficient analytics knowledge prevent proper advertising spend optimization. Here’s what we do to change it:

Collecting Data.

Eliminate blind spots & silos by combining all your data in Daypart.

Data

Connect data from your entire tech stack starting with your favorite ecom platform, analytics software, email provider, marketing automation, and every advertising channel you own.

Track with certainty

Collect ad, website, and sales data, from first touch point to the sale, and turn it into a first-party dataset you can analyze.

Measure & Attribute

Deterministic Attribution & Machine Learning to Understand What Channels Actually Drive Revenue.

Attribution

Map every touch point with advanced machine learning models to trace each customer journey from first impression to sale.

Lift

Use control groups vs. experimental groups to see which marketing channel has the most incremental lift on your sales.

AI Modeling

Measure the influence of hard-to-track channels and offline activity with the help of machine learning statistical algorithms and first-party data providers like KnoCommerce.

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Optimize.

Optimize your ads with confidence now that you know who, when, where and how to target.

Budget

Predict and scale your marketing budget effectively with a focus on driving cost efficient revenue.

Channels

Identify inefficient spend across every channel and allocate budget to platforms that are actually proven to drive revenue for your DTC brand.

Locations

By using first party data and ad performance data, we map with 100% confidence where your message resonates the most to drive revenue.

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Answer every question you need to scale quick like brick and mortar companies - without spending millions in consulting fees.

What channel wastes money?

What channels can I cut without affecting sales or revenu?

How do we scale faster?

Where should I double down to get more customers?

How much will it cost?

How many new customers can I get on my budget?

How much did we really make?

How much revenue and profit will that generate?

What activities have the most impact?

Which brand & performance activities have the most incremental influence on their purchase?

How do they buy?

What what channels did my buyers browse, what demos do they watch, how do they decide?

Who is our ICP?

Who responds the best, closes the fastest, pays the most, and stays the longest?

Scale, Optimize and Generate More Sales with our AI Media Buyer

89% of DTC brands feel pressured to prove ROAS. Only 29% trust they can do it.