Consolidate all data from marketing and sales channels, tools, and platforms in Daypart, even legacy advertising channels like linear tv.
Collect ad and sales conversion data, from first impression to the closed/won, and turn it into a first-party dataset you can analyze.
Map every touchpoint no matter the channel with multi-touch, single-touch, and machine learning models backed by deterministic attribution.
Use control groups vs. experimental groups to see which marketing channel has the most incremental lift on a specified goal.
Measure the influence of hard-to-track channels and offline activity with the help of machine learning statistical algorithms and first-party data that’s unaffected by privacy updates like iOS14.
Forecast future marketing performance and align your ads towards revenue goals and CPMs that are actually beneficial to you, not the big ad platforms.
Identify inefficient spend across channels and allocate budget towards channels that are actually proven to drive revenue.
By using first party data and ad data, we map with 100% confidence where you need to target and where your message resonates the most to drive incremental sales lifts.
